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BT increases sales with DoubleClick Bid Manager and Google Analytics Premium
BT and its agency Maxus developed a sophisticated targeting strategy to increase post-click sales and set best practices in remarketing.
BT Sport Increased Investment in YouTube Puts Them in Touch with an Audience of 9m Highly Qualified Sports Fans
BT Sport build on the success of their Champions League final live-stream to target personalised advertising at unprecedented scale.
Cross-Device Attribution: SFR Appreciates Generics by 14%
It’s not always easy to keep in touch with consumers in a fragmented digital environment. SFR took up the challenge of the automation of cross-device attribution.
FASTER Submarine Fiber-Optic Cable Partnership
Increasing demand for Internet services demands investment in Internet infrastructure.
Impactful VR experience for Optus with Troye Sivan
Optus to activate an innovative partnership with musician Troye Sivan, giving his fans an up close and personal virtual experience.
Mobily‘s World Cup content generates 113 years of watch time
Mobily wanted to leverage FIFA World Cup passion among Saudi youth to strengthen brand preference, adopting a YouTube-first approach.
Safaricom achieves app download success with Universal App Campaigns
To increase usage of an app that allows the public to share pictures they’ve taken in Kenya, Safaricom needed to raise awareness.
Saudi Telecom Company Builds Loyal Audiences Through Native YouTube Content
Saudi Telecom Company partnered with YouTube stars to develop two web series, to stimulate customers’ brand love while promoting strategic aims.
Swisscom leverages Google Direct Carrier Billing to drive revenues
Since the company launched Google Play Direct Carrier Billing, they’ve seen an increase in revenues of more than 100%, year on year.
TalkTalk combines CRM knowledge with Google Analytics Premium, DoubleClick Bid Manager and YouTube
TalkTalk demonstrate what can be achieved when marketing and analytics teams truly collaborate.
TalkTalk deploys DoubleClick Bid Manager and Active View
TalkTalk deployed tools to reach the right customers with the right message at the right time, while maintaining costs.
TalkTalk maximises YouTube TrueView campaign effectiveness using Google Analytics Premium with content marketing
TalkTalk segments customers based on previous interactions with the brand to promote new TV content packages via advertising on YouTube.
Telefónica successfully increases subscriptions to its online channel in Latin America
Telefónica drew up an ambitious plan to boost digital channels with the increase of new customers as its central focus.
The Pamoja Project: A partnership between Orange and Android
Orange and Android have partnered in the Pamoja Project to help generate access to smartphones in Africa.
Through captivating advertising on YouTube, Safaricom achieves 121% lift in brand interest for the new BLAZE Kenya platform
Safaricom launched BLAZE Kenya as a new platform to serve 18- to 34-year olds, making up approximately 60% of the population, and 12% of customer revenue.
Virgin Mobile KSA’s Mobile-first Strategy Achieves Lowest Acquisition Costs
Virgin Mobile KSA positioned itself as a digital innovator and primary choice for their connected youth in a highly penetrated and competitive telco landscape.
Vodafone delivers its Brand promise by telling stories that connect with its YouTube community
The Vodafone brand promise is to offer its customers connectivity that improves their day-to-day lives and helps to build a better future.
Vodafone tests creatives using Brand Lift surveys
Vodafone ran a Brand Lift study during their family plan campaign, to test which creative was most effective for the YouTube audience.